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Arrow Lighting · Electrical trades · SEO · Technical
94/100 site health, zero errors, +18 positions
94/100
Site health
+18 pos
Avg. ranking gain
0
Errors remaining
The Problem
A technically broken website with crawl errors, slow page speed, and duplicate content issues that were suppressing rankings across the board.
What We Did
Full technical SEO overhaul: fixed 200+ errors, resolved duplicate meta issues, improved Core Web Vitals, and restructured the site's URL architecture for clarity.
The Result
Site health improved from 61 to 94/100. Zero remaining errors. Across tracked keywords, the site gained an average of +18 positions on Google — multiple terms moving from page 3 to page 1.
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